Why do I need to hire a graphic designer if I can do it myself?
Just because you can do something doesn’t always mean you should. Like graphic design, for example. Sure, you have a computer with Publisher on it, and access to a library of clip art, but do yourself a favor and hire a professional graphic designer.
Here’s why it makes sense:
- Your reputation matters. First impressions are critical. Poorly designed materials give the impression your organization is amateur-ish and not to be taken seriously—no matter how great you are in reality. If your materials don’t look professional, most people won’t stick around long enough to get to know the real you.
- Time = money. Designing that flyer yourself feels like you’re saving money, doesn’t it? But consider the hidden costs. If you spend a full day trying to learn the design program, struggling to find graphics and create something original, then how much have you really spent on it? A good graphic designer can do that flyer in a fraction of the time while you’re working on other important tasks—getting twice as much done in the same amount of time.
- You lack the resources. Please, do yourself a favor, and avoid using non-design programs to design your materials. Sure, they may be easy to use, but the end result generally looks unprofessional (plus, professional print companies and PowerPoint don’t mix). A graphic designer has the proper software, tools, and know-how to design your materials and keep you looking legitimate and professional.
- You want to be unique. You could certainly use clip art or purchase a cheap logo online, but so can all of your competitors. When you hire a designer, you reduce the risk of copyright issues and blending in with the crowd. A distinct, well-crafted brand helps you stand out from the rest, and viewers will take notice.
- You want to avoid embarrassment. Are you ashamed to hand out your business card? A good designer creates materials that make you proud and that people are excited to receive.
- Mistakes cost money. Chances are, you’re not very familiar with preparing files for printing, so the file you sent to the printer is likely going to have issues you didn’t anticipate. This means costly adjustments or reprints that may not be in your budget. Save your money, and hire a graphic designer to set up your files properly. You’ll save yourself the headache, too.
- Consistency is key. Different fonts and logos on every finished product looks disorganized. It gives viewers the impression your organization doesn’t care—and it makes you totally forgettable. Every piece of content sent out into the world should be consistent, like a family of designs, to put your best face forward. Give your viewers the best chance to remember you.
- Fresh eyes. Hiring a designer can give you a fresh perspective on your brand. A professional also helps you translate your vision into a more appealing, polished piece to catch the attention of potential customers or donors. No two people see the same thing in exactly the same way, and your designer can inject some fresh ideas into the mix.
- Better results. Compelling marketing pieces get conversions—boring pieces go in the trash. Good design is irresistible and encourages action, whether that’s getting attendees to sign up for an event, inspiring donors to give time or money, or increasing sales.
Are you still creating your own marketing materials? If so, shut down the Microsoft Word, and step away from the desk. Design matters, so it’s a good idea to get in touch with Weiher Creative.